Dear Glyn,
thank you very much for your answer. We've taken on board your advice to record conversions via Analytics and have now set up a new thank you page that records visits as conversions. We've then imported that Analytics Goal into Ads and will see how it performs.
I assume that means we can now delete the conversion triggers from our Google Tag Manager? We'll need to keep Google Tag script on the web for the Conversion Linker (I assume?). Is there, in your opinion, any benefit to having a single Google Tag script on the page versus having a separate script for Google Ads and an additional Google Tag script for the Conversion Linker? I'd like to reduce the amount of overhead we have in terms of cookies and scripts on the web.
Your help has been absolutely amazing because we're a small company and I'd love to buy you a beverage of your choice in some way! 🙂
Best,
Lovro