I'm not a marketer by trade, but I've read dozens of posts on marketing and SEO with Squarespace, including ones where it's pretty clear you can't run clean A/B tests. While disappointing, I'm still going to be doing so with Google Optimize as best I can.
My main quandary is this: How can I effectively A/B test product price points? i.e. I want to split my audience to two product pages that are identical, except they have two different prices. Is the only way to duplicate all products, set them to "Hidden", and redirect a % of clicks to them through experiments? Would that even work as I expect it to?
Site is yet unpublished, for reference. Just laying all the groundwork before launch next month.