I would say good typography is key!
From my perspective there is so much detail you can get into when it comes to assigning your font sizes, colors, and hierarchy. It also looks very professional and creative when done right.
Hey there!
My name is Dj Shiflet, I currently own numerous start up companies and am focusing on my own personal brand. You can visit my site here djshiflet.com - all built on the new fluid engine. My blog of resources and shop of digital products will be live later this week!
Looking forward to connecting 🙂