Excel_Questions

Your shop page is actually really clear and nicely laid out, however, my opinion is the layout of your home page is a little disconnected. I don't really get  what you are about when I'm scrolling down the steps. I see buzz words like sustainable and organic but there is no journey and no demonstration of the value you are going to add to my life by buying your products. 
I'd personally start by rearranging to have the steps first, id add images and show the visitors what you will do for them through your steps. How you will make their skin glow, how you will make them feel better about themselves and a small amount of narrative to enhance their perception. 
Id then add the sections about sustainability and organic below that so when they've taken in your vision, they can be assured by your natural and sustainable credentials. 
 I'm in the same boat. Working to improve a home page to highlight the value of my site to my visitors. It's all a massive learning curve but I hope this assessment helps. 

Your shop page is actually really clear and nicely laid out, however, my opinion is the layout of your home page is a little disconnected. I don't really get  what you are about when I'm scrolling down the steps. I see buzz words like sustainable and organic but there is no journey and no demonstration of the value you are going to add to my life by buying your products. 
I'd personally start by rearranging to have the steps first, id add images and show the visitors what you will do for them through your steps. How you will make their skin glow, how you will make them feel better about themselves and a small amount of narrative to enhance their perception. 
Id then add the sections about sustainability and organic below that so when they've taken in your vision, they can be assured by your natural and sustainable credentials. 
 I'm in the same boat. Working to improve a home page to highlight the value of my site to my visitors. It's all a massive learning curve but I hope this assessment helps. 

Thanks, thanks and thanks some more!!!! That's the kind of feedback I was after 😃. Thinking about it, you are right on the tone. Its something I didn't attribute a strategy to and might well be the element I'm really making a mess of currently. It has got to be less assertive and more " here is a helping hand". I know my demographic and thinking about what they would be feeling and requiring from my site, I've got it all wrong! 
I will work on this with absolute priority. 
Unfortunately, I can't do anything about the cookie boxes, I have to cover GDPR here in the UK and Squarespace isn't offering control on third party cookies 😞. I understand your feedback on this and if I can find a better solution in time, Ill apply it as soon as I can.   

Loads great for me. The whole site rendered within a second. Looks great too!

Loads great for me. The whole site rendered within a second. Looks great too!

I like the idea😊
I also think you can do much more with what you show on the first page. Instead of explaining what Excel questions is, why not just show them? What I would do is to remove most of the text on the homepage and replace it with some examples and questions. Then the visitors can jump right in to the action!

Doing a quick scan, I would recommend that you rethink how you show the articles on the News and updates section. The image thumbnails to the left are too big and add nothing to the article. Maybe reduce their size and make the news headline larger.  

There are many exciting ways to grow your business beyond traditional marketing, including being proactive about creating an outreach list to generate buzz for your business. 
 
Your outreach list can include social media influencers, industry bloggers, traditional reporters for industry publications, or even the owners of similar businesses. Networking in these groups can help you reach and connect with your target audience on a variety of fronts!
 
How did you build your outreach list? Did you develop a standard pitch to send? Tell us all about how you tackled the outreach process and what you learned along the way in the comments below.
 

Hi there,
 
Im a newbie at site design and SEO but have just gone through the same process. I have checked and you do seem to be in google:

To see if you're actually indexed, search as per the picture in a google search bar: site:[yoursite] , however, actually getting your site to appear for different keywords is a different matter and that is the core process of SEO. Id recommend you download Google search console to monitor your progress. It will show you which pages Google has indexed and which keywords you are being indexed for. 

Thanks, ive actually cracked this myself using tag manager 😃. Being file downloads I could just track the file name and it works a charm!
Tom

Site URL: https://www.excelquestions.com
Hi all,
I’m having a little difficulty with getting analytics on image block clicks. I run a site which provides Excel Questions for people to answer. I have downloadable workbooks on each category page of my site, these files are attached to images and I don't really want to use the standard black buttons. I previously used external links to Drop Box via tinyurl to track downloads but for SEO and making things cheaper, I moved it all into Squarespace. However, Squarespace doesn't provide analytics for image block clicks and I really need this data to monitor performance. Has anyone got third party suggestions to allow me to track the clicks on my content?
Thanks,
Tom