Excel_Questions

Your shop page is actually really clear and nicely laid out, however, my opinion is the layout of your home page is a little disconnected. I don't really get what you are about when I'm scrolling down the steps. I see buzz words like sustainable and organic but there is no journey and no demonstration of the value you are going to add to my life by buying your products. I'd personally start by rearranging to have the steps first, id add images and show the visitors what you will do for them through your steps. How you will make their skin glow, how you will make them feel better about themselves and a small amount of narrative to enhance their perception. Id then add the sections about sustainability and organic below that so when they've taken in your vision, they can be assured by your natural and sustainable credentials. I'm in the same boat. Working to improve a home page to highlight the value of my site to my visitors. It's all a massive learning curve but I hope this assessment helps.

So you'd vet them for domain trust, keywords, traffic etc? To ensure they were a worthwhile size and relevance to the company?

Really looking forward to reading the replies to this. I started my site three weeks ago and my socials two months ago. I feel totally lost like a tiny boat in an ocean of liners and cargo ships! I know my site content lends well to networking as it synergises with a lot of businesses in the same niche however, I just don't know where or how to start.