For anyone wanting to remove SHOP title using 7.1, none of the coding worked for me. You can click EDIT, go to the pencil in your shop section, scroll down until you see a toggle for category title. This will remove the shop title without coding!
No. You cannot create different price points for the same digital file.
Without seeing your site it's difficult to provide you with specific advice, but here are some possible workarounds that may help:
Add each pricing option as a separate Digital Product. It's not ideal but you can make this less confusing for customers by removing the standard add-to-cart button and then adding Product Blocks for each licence. Each Product Block can be configured to only show the add-to-cart button (there are checkboxes for this). Each button can then be relabelled to have different wording (there is a checkbox for this in the product composer), such as 'Add Personal Licence to Cart' and 'Add Business Licence to Cart'.
Add the product as a Service Product with variants. You will then need to distribute the file in a different way. For example, Squarespace Campaigns customer activity automations are triggered by customers making purchases of specific products.
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Mel_Bank got a reaction from Beyondspace in Adding Digital Product Variants
