Analyze your top 5 competitors! Just find every other way your competitors been following for branding. When you have a clear idea what and whatnot they've been doing to promote their business, you'll have a better point of view to stand out in the market.
Start with online marketing, find every platform you can use to sign up as a brand and reach to a more wider audience. Think outside the box (marketize your business on more than just Facebook, Instagram, and Twitter).
Here are more ways to conduct market research for your brand.
Thanks and enjoy the rest of your day ^^