Hi - I like the site and products sound great however the main thing that stands out (as a photographer) is the photos. Most are not sharp and they are not consistent across the products.
I don't mean to offend, you have obviously invested a fair bit of time in setting up these shots.
Hopefully you see this as constructive criticism, I really feel with professional photos you would really push the appearance of your brand.
This all sounds like I am touting for business which it's not meant to but if you do need a hand with the photography then feel free to get in touch.
Best of luck with the business 🙂