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mojo got a reaction from Tiny_Coast in Using people in pictures: yea or nay?
Having a human element in branded photography adds warmth and can set the tone. However, they must be of high-quality and be directly connected to the content. In other words, having a photo needs to add value and communicate a strong message rather than be an arbitrary element. Sometimes you really need a photo to break up the space on a web page, but make sure it says what you want it to.
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mojo got a reaction from Jo_SQSP in Using people in pictures: yea or nay?
Having a human element in branded photography adds warmth and can set the tone. However, they must be of high-quality and be directly connected to the content. In other words, having a photo needs to add value and communicate a strong message rather than be an arbitrary element. Sometimes you really need a photo to break up the space on a web page, but make sure it says what you want it to.