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FinalApproach

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Everything posted by FinalApproach

  1. I still think the issue is that that first post will always be duplicated. In other words, is there any way to make the "side" summary block include everything except the newest post?
  2. Site URL: https://thewindowflyer.com/ Does anyone know of a way to have a summary block with a larger item (for example for the "top story" or "latest story"), and then smaller items on the side like one would see on any other news/blog style site? I believe the summary block only allows for "equal sizes" of all items. Trying to think of a creative workaround to this...I've thought about doing two separate summary blocks and making one as a single item block and making it really big. But the issue I'll probably run into is that that first post would be duplicated between the "big" block and the "side" block with smaller items. The reasoning is that, to my knowledge, I don't think the summary block has the capabilities to filter by exclusion (i.e. include all of a certain tag except ones with this additional tag, etc.) Has anyone else here found a way to achieve this look?
  3. Hey thanks for sending that over - definitely appears to be a layout bug in SS. At first try, the code injection solved the issue with the footer. However, it created another issue where the block of products got left-aligned and placed beneath the product category list, whereas I prefer to have the two side-by-side and not stacked. But that second screenshot kind of led me to tinker around with some of those spacing sliders in the site styles. I was able to get the desired result by: Reducing the Item Spacing under Products: Layout from 100px to 70px Increasing the Spacing under Products: Details from 20px to 40px Thanks again for your help!
  4. Site URL: https://thewindowflyer.com/store Hi Everyone, I have a question - does anyone know how I might be able to add spacers beneath the catalog items on my merchandise page? It's set up as a Products page (not a typical webpage), and I don't see any option to add a spacer to prevent the color in my footer from overlapping the content. If you browse around to some of the other pages on my site, the footer appears fine. It's just this one page that's giving me trouble. Thanks in advance!
  5. Site URL: https://thewindowflyer.com/ Hi All - I launched this website about five months ago and am slowly creating blog, resource, and merchandise content as time goes on. It's geared for a dual audience - both the general traveling public, as well as those who might have a special interest in aviation. Looking for your thoughts on: Aesthetics Navigation/flow Technical/Mechanical aspects Thanks!
  6. From a web design perspective: I would suggest adding a subscribe tab to your header navigation. It's good that you have the ability to subscribe interspersed throughout your website - definitely keep that - but it'd be good to also have a button at the top that leads directly to the subscription page. Its presence would visually help reinforce to the customer that you are selling something. Otherwise, if I didn't know any better, I would think the site was just an information site about indoor gardening. I'm a bit torn on the splash page w/ the subscribe and explore buttons. While I can see its potential, its current implementation feels like more of a hinderance because it doesn't properly introduce what your business does. Currently, if I'm a new customer stumbling upon your site and have no idea what it is that you do, I would either: Immediately lose interest and close out of the site (the sparsity of information on the splash page makes it look like the site is under construction) Not click subscribe - why would I subscribe to something before I even know what it is? That leaves Explore as the only other option I'd click, which takes me to your homepage, which could have been reached directly anyway if there was no splash page. Essentially, the splash page, in its current implementation just makes it more tedious to find out about your company. As a viewer, I need to expend mental energy to react to the splash page (i.e. my thoughts go - "What is Bloom Box?" "I don't know. I can't decipher anything from the splash page content." "What am I supposed to do next?" "Oh, there's a button that says explore, let me click that and hope there's more info.") If you want to maintain the splash page, I would suggest adding better imagery and text that clearly introduces who you are (i.e. "Bloom Box. Providing grow-at home seed and planter kits for nutritious microgreens" or something like that). Your logo/home page link on the upper left corner of the site links back to the splash page, which adds in an unnecessary click and disrupts the mental "flow" of a user browsing the website. I would suggest linking it back to the https://www.bloomboxus.com/home URL to bypass the splash page - once someone's in your site, they don't need to see the splash page again. Fonts I would suggest using a non-serif font for your buttons and headers. Serif fonts feel generic and antiquated (sort of like when someone posts up a flyer with Times New Roman font). As far as serif fonts in the body text, I think for your website that works well for you (it makes the brand feel technical, practical, and authentic, with attention to detail, which is probably a good thing). There is something odd happening with the font (it's like the font floats above the baseline). As a result, the text in all of your buttons is not centered within the button, which looks a little bit sloppy from a presentation standpoint From a marketing standpoint, here's some of my suggestions: I kind of alluded to bits of this above, but I really think your website needs to be more clear, front and center on the home page, about what it is that you do and provide. Now obviously this depends on your situation. I'm not sure what phase your business is in (i.e. start up, established, has/does not have brand recognition, etc.), or who your target audience is. But if your target audience doesn't know already know what Bloom Box does, they would currently need to take the time to read the entire site to understand it. The taglines "Well-being starts with you!" and "We’re Making the World Bloom, One Box at a Time!" are aspirational, but don't tell me what you do. Include actual photos and descriptions of the product throughout your site. If my interpretation of your content is correct, what you're selling is an all-in-one, easy to setup hydroponics kit, with seeds included, for growing greens indoors. In my perspective, the convenience that your product brings is the differentiator versus me just buying seeds at the store and planting them in my own planter. As such, I really need to understand what it is I'm buying from you. Also, how big is the kit? Will it fit on my window sill? Or do I need to take up half my kitchen counter for it? I'm not sure if I understand what your bulk order option (10 Bloom Boxes) includes. Being unfamiliar with your brand, the concept of a Bloom Box is still abstract to me. Is that what you call the cardboard box that arrives in the mail? Is it the actual planter box? Or is a Bloom Box the "system" that includes the planting kit as well as an ongoing subscription to the seeds? Or do I need to buy the Bloom Boxes and then subscribe to the seeds separately? Where do you ship to? Nationwide? Only certain cities? How much can I grow with one kit? Is it for one person? A family? Essentially, how much food growth can I get for $29.99, billed quarterly? At $120/year, unless I was eating arugula every day, it seems like I could buy it at the store for cheaper. Is it risk free, can I cancel/pause/restart at any time, like a Netflix subscription? What about sustainability? The site seems to imply the growing mat is single-use and disposable. What is in it? Am I hurting the environment with material waste?
  7. The color selection of magenta, teal, lime green, black, etc. makes the site feel a bit dated from a design standpoint. It kind of harkens back to web pages from the late 90s/early 2000s when those colors were very common because they were the only web colors available at the time.
  8. This might help: Using focal points to center images – Squarespace Help
  9. Hi Andrew, Here's a few of my thoughts: Branding I love the presence of imagery - I feel it reflects the mission of your brand well - running endurance training. However, with regards to answering your last question about whether if I would buy in if I had a marathon or a race on my calendar, that's where I get a little bit confused about the target audience of your brand. To me, the current imagery (filled with people quietly running through a vast landscape) makes me think more about recreational endurance running (running on a trail on a summer evening after work, etc.) and maintaining an overall healthy individual lifestyle. If that is your target audience, then I think the imagery works. But if your main audience (or at least a large portion of it) is triatheletes and competitive runners, the imagery does really not conjure up thoughts about competitive running. Site Readability/Intuition This seems to be the common theme running through your questions above, which tells me it's one of your biggest areas of concern. In glancing through the site, I agree that this area is the one that could use the most improvement. Here's my thoughts/tips: Graphic Hierarchy Having a few large and bold elements is good as they help a reader keep their bearings, navigate, and not get lost in the site (sort of like landmarks in a city or directional signage in an airport). However, in the current design, I feel there are too many big and bold elements (I'm mostly referring to the text). As a result, there's not really a graphic hierarchy - too many elements are competing for my attention and I'm finding my eyes jumping around the page a bit and not really reading through the site in sequence. The high quantity of big text is also causing me to skip the smaller descriptive texts that are really the meat of what you're selling. There's a lot of text styles, and they aren't always used consistently Going through the site, I'm counting about a dozen or so different text styles (really big, sort of big, medium, small, really small, each having different combinations of bold, all caps, regular caps, black, teal, white, gray, etc). Same goes for buttons - there's black buttons, teal buttons, blue buttons, white buttons, etc. From a visual design standpoint, limiting it to no more than 3 to 4 styles is a general rule of thumb. To subconsciously help readers intuitively navigate, it would also help if individual site elements (headers, secondary headers, body text, links, buttons, etc.) maintained consistency throughout the site (for example, all buttons are white text on a teal background, links within text are simply teal text, BIG BOLD ALL CAPS reserved for section heads only, a consistent normal text for all body text, etc.) A great example of limited text styles and consistent uses would be apple.com - there's only about 4 text styles through the entire site and there is a clear, intuitive hierarchy and consistency of headers, subheaders, explanatory text, blue links, and blue purchase buttons. The visual alignments, spacings, and proximities of related elements could use some polishing (Again, apple.com site is a great precedent to go off of). The current inconsistency contributes to the graphic hierarchy and eyes jumping around issue I spoke of earlier. (Note: this is more of an issue when viewing the desktop and tablet layouts. It's not so much of an issue in mobile/phone layout since everything stacks vertically.) Examples of a few items I spotted: Alignments On the /runcoaching subpage the text within related groupings of items sometimes jumps around between left and centered justified. Also, components (blocks of text, images, etc.) within the page jump around as well (sometimes it's on the left, sometimes it's in the middle, sometimes it's on the right). On the /store subpage, the content alignments and text block locations jump around a bit. For example, Curated Coaching has four purchase options spanned across the width of the screen. Then the 1:1 Triathlon section has the purchase options on the right side, with descriptive text on the left and the top. The Monthly Packages section also has the purchase options on the right side, but the point at which this right-hand justification starts takes on a different alignment than the Triathlon section just above it (quarter of the way across the page vs. one-third of the way across the page). Then moving on to the event training section, the alignment of the purchase option reverts back to the one-third position. Spacings & Proximities Some buttons have different justifications and locations than the text they are associated with. For example, the read reviews button in the site footer is on the opposite site of the page from the description about reviews. On the /runcoaching subpage, the learn more buttons for coach profiles on the run coaching page are also on the far righthand side of the page whereas the descriptive text is on the left. Some pictures have close proximity to the text, whereas others farther away, despite the same having categorial relationships to their text, for example, on the /reviews and /curatedcoaching subpages. Proximity strategies should also apply to text. Also on the /reviews subpage, it's not immediately intuitive which author is associated to which testimonial since all the lines are equally spaced. Something as small as adding an additional line break between testimonials could make a huge difference. Content Width Viewing on a desktop, the content is a bit too wide. Most people on desktops these days have 22" to 25" + screens, myself included as I'm reviewing your page, I find myself needing to physically turn my head as I read across the page. I would suggest adding some side padding the desktop version your site layout to squeeze it into a narrower format. It's sort of the same logic of how novels, text books, newspapers, and magazines use a narrower format and columns of text. It's much easier for people read when they only have to move their eyes a little bit before going down to the next line. All in all, it's a solid site - just needs some visual polishing. If I were a hardcore runner, I'd consider signing up for sure.
  10. Site URL: https://thewindowflyer.com Hello! I was wondering if anyone else has run into this issue and have the solution to solve it? The site description not showing up properly on Bing, but is working fine on Google. I have populated the SEO Site Description as well as adding the same text to my home page's Page Description. I've had this set up for weeks already, so it should have already been re-indexed by the search engines. I should point out that my home page is set up as an index page (I'm using the Jaunt template), so therefore the home page technically doesn't have any text on it. As you can seen in the screenshots below, the page description that displays on the Bing search result seems to be automatically pulling the limited amount of text from the "Just Landed" portion of my home page, which is the first module of the index page format. That module/page pretty much only contains a blog summary block. Could this be the issue? Maybe I need to populate the Page Description of that "Just Landed" module with the text I'd like to appear in the search engine result? Thanks in advance for your help! Bing Search Result Google Search Result Home Page
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