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Tiny_Coast

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Posts posted by Tiny_Coast

  1. Hi Grant, 

    I love the graphics you are using - i think they are really fun and memorable. The one thing I will comment on is that I had to dig a little to understand what it is you do. I think that could be made a bit more clear with a slightly updated layout. Aside from that I think you have all the elements there - awesome brand, clear services, great testimonials. 

  2. Hello! I tried this out and it worked great, thank you! So far I've applied it to my homepage (see link below).

    https://tinycoastdigital.com/

    Perhaps this is a silly question, but I was hoping that maybe the animation would only go from the top of the page to the footer. So rather than continuing, the animation stops at the footer and only resumes if you scroll back to the top of the page. 

    Does anyone know if this is possible and how it might be achieved? Thanks so much 🙂

  3. Hi @WorkplaceCompanion, I think your website is looking really good! One note:  "more" featured on the first page isn't a great call to action. Perhaps try something a little more action oriented like "How we do it" or "Discover our tools."

    Also, if you're open to more of a longer scrolling page, I wonder if it might make sense to use your current cover page as a hero image where people can just scroll down to learn more opposed to having people click into a new environment.

    One last note would be to move up your logo wall so it can be used as a source of social proof to enforce your content. This could work well right after your first block of text "we convert business challenges into ....." 

    Overall, i think the design is clean, and you have a lot of great content. All the best with your new company 🙂

  4. I think before getting into the language you want to use for your call to action, it is best to start with the goal(s) of your page. What is your intention for this page - what do you want people to do next? When you stop and think about how someone is moving through your website, and the actions you'd like them to take, the position of you CTAs along with supporting text becomes much clearer. 

    From there I think you can get into a bit more experimentation around actual copy, using action oriented text, colour, urgency and so on. 

     

  5. Hello! Congratulations on your new blog! If you have taken a look at your analytics and you aren't seeing any traffic coming in from organic search results, you'll wan to first make sure your website is indexed. When a website is indexed, Google can return your pages in search results based on a persons search intent. 

    If your website isn't already indexed you can submit a sitemap to search console.

    Next up you want to think about the goals of your website and what you want to rank for. Once you have an understanding of your goals and the kind of content you want to rank for, you can think about meeting search intent through your website articles. 

    Moz has some really great articles on this: https://moz.com/blog/search-intent-and-seo-a-quick-guide

    Based on the keywords you want to rank for you, you can also consider your overall website structure, title tags and meta descriptions. Here's a great guide: https://moz.com/beginners-guide-to-seo

    I hope this helps! 🙂

  6. The website looks great!! And congratulations on the book and your success to date 🙂

    A few observations, not even suggestions, but may be worth mentioning if you are looking to optimize for conversion: 

    The Journal Page - This isn't readily clear to me that this is meant to take on the form of a blog. Perhaps from the nav, i might think this is a second offering (like a graduate journal) for purchase. Perhaps the format, title, or location in nav could be updated. 

    Buy Now Page - I love the testimonial at the top but it takes up a lot of room above the fold. If i am ready to click the buy page, I might prefer to see the purchase options right away, without having to scroll or question if I am in the right place.

    For the nav, i wonder if you could clean it up a bit so you can keep it all on one line. Perhaps you could have home, buy online, and buy in store, and reviews.  Not necessary, but if it was me personally, I would consider moving contact to the footer.  I might also consider moving journal to the footer, and adding content from the journal to other pages using the summary block. 

    Again, these are just a few observations. Your website and product are beautiful - well done and congrats 🙂

  7. Hi Alison, 

    I think your site is looking great. The colour palette is lovely - I really enjoy the earthy tones. In my opinion, some of the colours could be adjusted to make reading content (such as the navigation) a bit easier.  Aside from that, working on some of the alignment of text and photos could help add some extra polish 🙂 Not necessary, but you may also want to consider a logo at some point to help make your brand more recognizable. Great work so far and best of luck with everything. 

  8. Hi Hannah, 

    If I were in your position and my website was selling well and stopped rather abruptly, the first thing I would look at is my analytics. If you haven't made any major adjustments to your website, I'd want to take a look to see if traffic has dropped off significantly and if so, from what channels (social, paid, organic), and to what pages or products.  From there, you should have a better idea of how to address the problem. 

    If, however, traffic has remained consistent and your conversions (sales) have fallen dramatically, consider the usability of your site, and if you have made any changes recently to your overall navigation. 

    Hope that helps and best of luck wth everything 🙂

  9.  A tip that can be very helpful in determining what your audience is looking for is to also use Google Auto Complete. It will give you a sense of the keywords people are using and the problems they are trying to solve. This can be extremely helpful in how you structure your content, the headings, and keywords you use. 

    Consider how you can provide valuable content in the form of how-to guides. Make your content user friendly. For example, break down huge chunks of copy with headings, breakdown content into chapters or sections if necessary, and use anchor links so people can easily access the information most valuable to them. 

    Also be mindful of internal linking, and using external links that are of a high quality and recent. 

    As always, make sure not to be spammy with keywords, and write as you would naturally. 

  10. Hi there, 

    I am working on a website using the gallery tool. I've selected the Slideshow Full and I'm using the Fullwidth setting. I've added a small description under each picture, but there is a lot of padding around the descriptions and it looks sloppy. 

    Does anyone have any idea how to reduce the padding under the descriptions? 

    Any help is very appreciated! 

    Thank you 🙂

  11. I think the website looks great. My only suggestion would be to consider adding an arrow or a scroll-down prompt on the homepage if there is important info you want people to see. On desktop, I wouldn't have known intuitively to scroll down- I would have assumed there wasn't content under the "premium sound libraries" button and instead gone straight to the nav. 

     

     

     

     

  12. Hi Louise,

    Well done! I think the website looks beautiful. My only comment (and this is very much a personal opinion) is that I don't love the typing text at the top of the homepage. I would maybe inverse the message so 

    • "Shetland's Multidisciplinary Engineering Firm (H1) 
    • And maybe list project engineering, domestic contracting, Engineering consulting below (i realize it is a lot of text), similar to how an accordion would look, only if the accordion didn't expand. 

    OR, 

    • "Shetland's Multidisciplinary Engineering Firm (H1) 
    • Your one-stop-shop for engineering services  (h2)
    • Button "Explore Services" (anchor link to services) 

    And the get in touch button moves just below the services? 

    Just passing along a thought based on my personal preference for not loving typing text. What you have looks beautiful, and is very intuitive and well designed! 

  13. I find anchor links most useful for long-form blog content. I recently wrote this article https://tinycoastdigital.com/insights/2022-web-design-trends and went back and added anchor links when I realized it was a lot to scroll through if someone was only interested in exploring a few of the topics. 

    I also use anchor links in a few places on my website to take people straight to a services section and provide a more efficient experience. 

  14. Hi Leanne, 

    I think your website looks great - it is well organized and intuitive - very nice! 

    My one comment would be that the copy may be a little lengthy in spots and that could lead to a lot of scrolling, especially on mobile.

    My suggestion would be to shorten the copy where possible. For example, under "What Leanne's Co. can do for you" I would consider removing the lengthier description with something like: 

    "Translating your vision into high performing branding assets" (this is just a suggestion and needs some work).

    Another option would be to use the accordion feature to help break up lengthier blocks of text. 

    This is certainly not necessary, just a thought!  Overall, the website is great😊 

  15. Hi there, 

    I'm not sure this is the right solution, just a thought. Do people still need to access the past event pages? If not, and if you are re-running courses/workshops, I wonder if you could keep and repurpose the workshop/course page (keep the URL) and update the content with new dates/information? Again, not sure this is a solution or the right route to go but thought I'd pass along the thought 🙂  Good luck with everything! 

  16. I'm really happy about the accordion release! They are a great tool for cleaning up a page that is text-heavy and providing a better mobile experience. 

    I think a "do" when using accordions is to make sure the heading for each tab is descriptive enough or labelled in a way that it will be intuitive for someone to click in and read more. 

    I'm using the accordion in two ways and in two places on my website. One is to provide more information on what would otherwise be a text-heavy page, and the other is an FAQ section.  

     

     

    accordion-example.png

  17. In my experience, unlinked pages work well for creating pages with a very narrow focus that you may want to use for campaigns. Because of the duplicate feature, it is also an opportunity to test performance by creating a few pages with different messaging and creative assets when you are using paid ads. Under the SEO tab for each page, you can also toggle the button to "hide page from search results" if you are running a limited or seasonal campaign and don't intend for the page to show up in search engines. 

  18. Starting my business began with thinking about my skillset, creating a website, and offering my services. It was as simple as that. As time went on, however, and I received more requests for work, I thought more about my audience, my messaging, my services, and so on. I went through many revisions. 

    I created this guide for anyone who is starting a new business - it covers everything from getting really clear on your messaging, designing for conversions, promoting your website, free resources, and more: 

    https://tinycoastdigital.com/insights/a-how-to-guide-for-growing-your-new-business-online

     Hope you find it helpful 🙂

    I think the best piece of advice I can offer through this journey is to give it a shot, you can always iterate, remain open minded and remember why you started. 

    Wishing everyone who who started a business or considering new business ventures best of luck 😄

     

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