Jump to content

GlynMusica

Member
  • Posts

    204
  • Joined

  • Last visited

Everything posted by GlynMusica

  1. @Jo_SQSP greetings setup tracking first - before you run any kind of campaign or marketing activity make sure that you have every commercially interesting touch point on your website setup for tracking. This means email addresses, telephone numbers, dedicated form submit URLS that you can capture as form-sends, you can also setup your most important pages as Intent triggers. This means for example if you have a page that contains your contact address you can trigger that page as a goal. To put this into context If you run a Google Ads campaigns without tracking you will know that people arrived at your website. This makes it impossible for your to distinguish between browsers and people that are interested in your product/service. If you deliver a visitor to the website and they go through your website and also spend time on your contact page, you can determine that they may have a high interest in your business. You can then create AUDIENCES using Google Analytics either against Google Events or against Goals which then allows you to create remarketing campaigns. What's more if you have some logic to what you are capturing you can segment your audiences. For example: I know that everyone in Audience X has shown an interest in my company so I will setup and run a Google Ad with an offer, or with a link to a piece of content on my blog that is going to provide these people with a greater understanding that I am a real person and my company can be trusted. 🙂
  2. https://forum.squarespace.com/search/?q=checkout/&quick=1
  3. https://www.morelliwriters.com/sitemap.xml
  4. GlynMusica

    Google ads

    Paragraph one: You buy Google Ads, but first you would do the keyword research and probably want to make sure that before launching a campaign you would only target a very narrow online segment so people inside Canada only, but maybe smaller to a city level. Paragraph two: not sure what you mean can you explain in a different way.
  5. GlynMusica

    SEO Consultant

    Greetings, let me know if I can help.
  6. Contact your registrar, it will be quicker and you will get the right answer as there are lots of nuanced configuration options.
  7. Wix are doing that because they know SquareSpace have an issue 🙂I just ran a couple of their template URLS through lighthouse and got crappy scores. Some things you can do: If you want here's an article that will, with a configuration of GTM, pull in CWV data into Google Analytics: https://www.simoahava.com/analytics/track-core-web-vitals-in-ga4-with-google-tag-manager/ Google Analytics. If I want to test impact, apart from looking in GSC which frankly I take with a pinch of salt. This is what I would do. Find a blog post or service page from at least 3 months back but ideally over a year that has CWV problems (test using lighhouse chrome or the above gtm tweak) Create an audience segment that isolates just ORGANIC traffic in GA. Go to the Landing pages view, as this will tell me about visits that arrived directly from Organic Search Check the traffic to that page at the end of September (August lots of people are on holiday) Check the traffic to that page during the months July, June and vs previous year. Adjust data for seasonality. You should get a picture of any page performance changes this way, the CWV GTM will mean you can do this more easily without having to run lighthouse separately. Here's a GA segment for Organic Traffic you can import: https://analytics.google.com/analytics/web/template?uid=oIezNyYhTGuWTrGcTzf1MA You could also look at landing page visits from Organic search as global values and do lookbacks to see for traffic change but this could overlook new pages etc. G.
  8. It won't work as you are looking to put a Canonical in place on a specific blog post. There is no code injection in posts - there should be SS! - and adding a code block will mean the the Canonical is added in the <body> section which means it will be ignored. You may be able to used some kind of funky JQEURY to inject it into the header using code-injection at a site level, but I'm speculating and someone else might be able to advise if possible.
  9. Thanks for that share, interesting to see how Wix accomplished their goal. I think most of the optimisation for SS websites could be simply with conditional unloads. We use a plugin for our WP customers, https://wordpress.org/plugins/wp-asset-clean-up/, which is basically the type of thing SS should be doing with their JS assets. Many times they are loaded but no actually needed.
  10. I'm not sure that you have drawn the right conclusions from my posts at all. I think that the problem you could find is how you deliver this from authenticated servers.
  11. Define SEO and define research and I might be able to point you in the right direction. There is a lot of guff in this space, research is peer reviewed?
  12. Hi there. I am not sure when this website was published but Google will eventually find it. I noticed that there was also this website,https://stjosephwoonsocket.webs.com/ , not sure if it the same thing but what you could do is have a link placed on that website to your new website, that will surely accelerate it. If the old website is old, consider setting up a redirect to point to your new website. For this you might ask your domain name registrar or whomever is the owner of that website. Have a nice day. G.
  13. Thanks @paul2009 - doesn't fit my needs but thanks for the hack.
  14. Read their financial reports, their business is strong. Hoping they will improve things, but you can optimise for CWV if you know your SEO even if it's not as good as Webflow, WP, or other CMSs at the moment
  15. Do bear in mind that search console is going to be subject to all the usual issues that any of the other tools do, so whether it is GSC, SEMRUSH, AHREF etc a website can time-out when a crawl is being made. So the crawler tool or the website times-out. We frequently see this with GTMETRIX, where you change nothing on the website and between two crawls there are massive differences. These tools are really basic. This is why Google does recommend that you use the Chrome extension of lighthouse in an incognito tab, it's the closest you can get to clean parse of your website. My advice is that you setup reports in Google Analytics that look at sending you data on Organic Traffic on Desktop and Mobile on a one-month automation with a 30 day look-back. In this way you'll get a report that signals any notable traffic drop and you can then check with GSC. G.
  16. It's all about trust in these situations. You could simply clone that form page, set it to no-index in the search engines and then give it to a single affiliate. You can then use a hidden field to add the name of the affiliate to the submission that you receive for tracking. Affiliate then sends traffic to that form. Your affiliate is going to track traffic inbound so they will know how many clicks it gets. Because you don't know where in the funnel people are and because you can't let these affiliate leads go to the website because they will not be bother to find the form (unless incentivized), you might need to have an affiliate page that is a landing page - like a mini website in a page. You could create an anchor on the form so the affiliate can link directly to a point in the page. OR the affiliate might do all the pre-sale and explanation on their website. Bottom line is this, if an affiliate delivers you leads and you don't pay them they will not send you traffic so again it's back to trust. Good luck.
  17. You can just add the GA4 code in code-injection and it will work. You can send GA4 events if instead you do the implementation using Google Tag Manager. The question is more a case of why use GA4 when Universal Analytics is actually way more stable at the moment. I wouldn't touch GA4 for at least a year, we run GA4 just for data collection. I would not expect SS to support GA4 - in terms of Events etc, for a while simply because no-one wants to touch it with a bargepole.
  18. Tracking is everything. Let me say that again: Tracking is everything. Traffic delivery is not a problem whether you want it from Google, Facebook or any other network. Media spend needs to be optimized month on month and this can only be done if you know which is the poor traffic and which is the good traffic. You won't know if you don't measure it. TOFU, MOFU, BOFU - tailor the adverts to the position in the funnel your user finds themselves in. Take a contextual view of what that person knows about you when they click your ad. Don't deliver to the homepage always and expect people to take an interest! Even if the sector might not be appropriate for your own industry, we wrote a blog post to contextualize how the ad market is changing with tracking here and more zoomed out here If an ad-network makes a recommendation and you don't have good measurement, you will spend more money and not have a way to reconcile results. If it doesn't sound like a good offer to you, it probably isn't a good offer, so don't think you will make sales and get good results. Review the marketplace, look at your competitors, be better than them on everything. Cheers. G.
  19. Pretty sure that you would need to enter a Dev mode of the theme to remove those and they are hardcoded.
  20. If you are sending conversion events from Google Analytics there should be no need to have them also running from GTM using Google Ads, except as a fallback or monitoring mechanism - You send these conversion events to Google Ads but they are set not to record. I can't remember exactly the term but I basically you can send conversion events and not have them used on your reports. This can be quite handy because if you get weird results you can compare the number of conversions received in Google Analytics against those in Google Ads, and this can help identify anomalies. That's about it. I think Google Ads conversion events are in place because if you didn't use Google Analytics for your statistics Google would need to give a company a way of configuring and sending these conversions. Maybe someone else can chime in if they see any other reason why you might prioritize Google Ads conversions over Google Analytics conversions, but we've never found a compelling reason. Except for the reason highlighted above I'd not use Google Ads conversions at all, and you can reduce your code overheads by simply setting the trigger to fire on the pages where conversions occur rather than using an all pages trigger. Hope that helps. G.
  21. Not really, I could take each of those and provide you with cases for how each was important and interrelated and impacting on search positioning. I would say that you need to start with perfection in terms of all the performance boxes and then work on content and match design and communication with intent of search query. G
  22. Not immediately obvious but what I can't see is how you tell Google Ads that the conversion has been completed. The URL on that form does not change after completion (that was the random sumbission you just got!), so if I have understood your setup above you are probably seeing a conversion being reported at every visit to that page, rather than when the form is being successfully submitted. My advice would be set a dedicated thank you page with it's own URL and add as a redirect on submit completion. Then you can update the trigger in GTM to not fire on all pages, but just on the page that is where the user gets redirected to after submitting. That should do what you want. We tend to avoid Google Ads conversions preferring to set all the conversions via Google Analytics and then importing them into Google Ads, in this way the conversion data is more centralized. We do have some conversions recording in Google Ads (but not being counted) just in case we see some weird data in Google Analytics and want to cross-sanity check with what Google ads has recorded. Hope this helps. G.
  23. Sorrry @JamesDesign I don't agree simply because what you have listed as motivations should be the minimum you are doing as part of your strategy, and at least when taking aim for organic listings, you can be sure the websites positioned near the top, will have ticked those boxes. Therefore in a search results landscape that is level across all the important metrics, CWV is going to be the next frontier for making the grade. And therefore critical. By around mid-september we are going to have a lot of webmasters looking at year on year comparison and find that there will or will not be traffic drops. If the latter we know that CWV is going to have less impact, but after nearly 22 years in this SEO saddle, Google always delivers on anything to reduce the flow of free traffic, to address their advertising model, so I have no reason to think CWV will not be important. G.
  24. Better to create a subdomain and use that.
×
×
  • Create New...

Squarespace Webinars

Free online sessions where you’ll learn the basics and refine your Squarespace skills.

Hire a Designer

Stand out online with the help of an experienced designer or developer.