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GlynMusica

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Posts posted by GlynMusica

  1. Go into your config on GA4 and you may have Auto-events enabled. You can probably disable it all from there.

    My advice anyway is to NOT use autoevents anywhere but instead fire them all through GTM. That way you can be sure of what is happening and your GA4 will not do stupid things like associate the wrong events which often they will do when auto-tagging is enacted. This option only possible for technically minded people.

    Also bear in mind that with GTM running you can migrate to a server instance of GTM which will be necessary when cookies are removed from the browser and first-party is the only type of tracking that will be allowed (Google and others are keeping very quiet about this but this is exactly why they forced the upgrade onto its users).

    UA is alive until July 2023 and for business users it was extended by another 12 months.

    There is no way SS will not fix this because they will have to have a solution when UA dies. This is probably the hardest timeline you will have to bear with.

    Cheers

    G.

     

     

  2. A large portion of the information that is offered up as SEO is simply making a website fit into the mould and terms and conditions of a search engine. There is no tool that does SEO, there are articles by those tools that serve to reinforce the value proposition of using that tool 🙂

    The goal of search engines is ultimately that your customers transact on their web-properties. Your website will become nothing more than a business card long-term, in the time between now and the evolution of search engines to arrive at that point, you can use SEO to drive traffic to your website. I have watched this evolution over 24 years, but I expect the above to happen in the next 5 once voice search kicks in properly.

    Good SEO is not about traffic volume. Good SEO is about traffic quality.

    When my company takes on a Client their traffic will go down, but the quality of their traffic will go up. They take less visitors than competitors but convert to business at twice the rate. At the end of the day that is what is important.

    Any analysis of websites that are listed on the first page of Google have link profiles that a small business cannot even hope to outperform. In addition the ranking algo promotes choice and diversity as a performance metric meaning that if you have a single offering over time it is highly unlikely that you will hold your position even if you were to mirror the link profile of those websites on the homepage of Google.

    The publicly available data on keyword search volume uses a shallow pool of data sources drawn from Google Adwords data and a few others. This data is solely geared towards commercial keywords. You will not be getting other keywords that Google does not (yet) consider commercial) this means that you are essentially using a keyword pool of data that everyone uses.

    If you are running PPC campaigns you will know that % share of overall revenue through PPC is a fraction of that which arrives through organic. That means that focusing on the keyword data publicly available will only ever bring you a fraction of the actual revenue on the table.

    I hope this can help some here zoom out and focus more on their business and making it better rather than ticking SEO boxes.

    If you are starting out think about doing a PPC course and running those ads to be able to get immediate feedback on how interesting your website is to people that are looking for it. Don't spend 6-12 months doing SEO. Do the SEO once you know you are onto a winner 🙂

    I see websites daily sitting at the top of Google that have really poor SEO 🙂

    Good luck.

  3. Unfortunately you are always going to reach a ceiling with packaged suites like Square Space, and largely businesses such as these launch a product having done a lot of research before hand. Once that product is out of the door it is unlikely to get revisited for a while because the cost of making changes  vs launching a new product on a huge number of subscribers makes the case not worth it.

  4. Cant' see that you say you have added the sitemap to Google Search Console. That should be done.

    Then I would look at how your website scores against Core Web Vitals.

    Then I would look to build some links.

    Note the following: Google is no longer indexing like it used to. We've have gone past the point of search engines needing websites and now the strategy is to put obstacles in front of websites so indexing and visibility comes via one of the search engines paid advertising solutions. I can recommend that you get external links to your homepage and this does, for the moment, mean you will accelerate your indexing. I will say that to have this kind of indexing delay off a new domain is peculiar. I might look and see whether the domain name has a history of being used for activities that were spammy in the past because frankly it should be indexed.

    You got a link from this forum post, so that might even be enough.

    Good luck.

     

  5. Just to correct earlier comments H1's were not invented for a ranking boost they were invented to provide a way to organize a document when there were limited options available to do so. That Search Engines used them as a means to understand the important was something that came later and that technicians found ways to leverage them for ranking part of the industry around it.

    SEO tools will flag multiple H1 tags as an issue because most of them are using hugely outdated metrics.  There are reasons why properly formatted H tags in a page are good practice, and generally this would be achievable with H tags using the formatting, even if today most designers are simply creating classes.

    It's also not just about Google.

    Hope this helps.

     

     

  6. They have member areas, which are not loyalty clubs. Probably you can get a third-party integration. This is one of the sacrifices you make when you signup to a  managed platform vs DIY from the ground up.

    I can't believe that there isn't a third-party solution for this although I am guessing that the fact that the e-commerce side is not open sourced makes this type of integration quite hard.

  7. That's the point, you can't.

    If you do some analysis on the SERPS you will see that by and large Google is taking the first line of text if inside an H Tag, but as the goal here is to drive clicks to paid-ads where you can put in keywords, I do believe whack-a-mole is what you will end up playing. Happy hunting.

  8. Hi there.

    You probably missed this which is why you are not seeing the results you expect.
    https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles

    By doing this it provides Google Ads advertisers with a way to make their adverts stand out because they can include keywords in the heading and therefore as it is shown that keywords in the Blue text on a page of results leads to more click-through I hope the driving force behind these changes are clear 🙂

     

  9. I have had this exact problem not on SquareSpace but I can tell you what it relates to. There will be  library or a piece of code that is being used by SquareSpace that is redundant and has a security risk. This security risk is responded to by the Google bot with the email you get.

    The only people that can fix this, and I assume that this is code controlled exclusively by SquareSpace, is for them to audit the code and check to see that the libraries the code uses are up to date. This is the only solution.

    We had a very annoying situation where our Google Ads went offline, and everytime we attempted to find the problem and resubmit the ads they got disapproved again. In the end a third-party Supplier confirmed to us that they were aware that their code was causing problems and were trying to fix it.

    I am not familiar with the problem you are experiencing but I do know how frustrating it is, and the steps that need to be taken are those as described.

    Fingers crossed for you all.

    G

  10. The only real place you need to be looking that should be a concern is in Google Search Console under Core Web Vitals for your property. In some cases, low traffic sites, this information might not be present, but if you have some traffic and longevity it should be. It will tell you the pages that need to be treated.

    Then you can install the lighthouse chrome extension and then enable this to run in incognito, to ensure no other extensions conflict with it.

    You can also track this using GTM by doing some advanced scripting so you can view the data in Google Analytics alongside pages.

    If using an online tool run at least three passes - like when testing your blood pressure ! - and take the average of the two as there are lots of network things that can get in the way of the data.

    Hope that helps.

     

  11. 1. It is because some browsers are blocking the Facebook conversion event. Example: Firefox will block those tracking events by default. This leads to discrepancies, also IOS devices will not fire them.

    2.  open support ticket to clarify the domain question. For the second part the only way to acheive this that I can think of would be to use Google Tag Manager where you fire the FB pixel conditionally and this would exclude the IPs go to this guru: https://www.simoahava.com/analytics/block-internal-traffic-gtm/

  12. Because some users will have mechanisms in place that blocks all outbound tracking from their browser, you will never get 100% accuracy where your conversion mechanism relies on a browser triggering an event to signal the conversion as having been completed. This is the case with GTM or GA loaded codes.

    Eventually all conversion purchase events will need to be sent via the server as cookie based tracking will be impossible. This will involve adding significant cost to the tracking of conversions but will have to be absorbed by platform providers such as SS.

    In the meantime the only thing you can do is what you have already done, ensure that you are capturing the sales page confirmation URLS and that you are triggering those against Goals that you setup. Making sure that your goals are setup using regex wildcard will make sure that if there are any parameters on the checkout URLS that they will not affect the recording of the conversion.

    G.

  13. Hi there.

    Does anybody know if it is possible to send signups to a member area using a webhook? For example I have a third-party popup solution and want a person to signup via the popup and then when they submit it will add the member tot he member area in Squarespace. I might use something like Zapier to handle the connectivity, but I wanted to know if anyone here had done that?

    Cheers.

  14. In theory you can configure CAPI for Squarespace but you will need a) a programmer that can write the code that fires inside Google Tag Manager, and then an authenticated Google Cloud Server in order that that the code can be deployed from an authenticated source and therefore be considered as part of your own domain. That is why eventually SquareSpace will just patch it all together on the backend as Shoppify did with their integration. So that's the waiting game.

    CAPI doesn't get around IOS et al restrictions it simply creates a way to deliver those conversions if users have agreed to share their data back and in cases where the browser FB pixel didn't fire, because for example their tracking events are blocked (as they are on Firefox browsers).

     

     

  15. Nothing wrong with your website. It's a Google problem. Many people are having issues with indexing of new pages under which yours would fall. Run this is in Bing.com and you are there no problem.

    site:https://www.kandlphotography.co.uk/

    If you want my advice I'd send some social signals. Send a tweet and post it to Facebook.

    Four months is a very long time indeed, but maybe something was changed recently on your website which might explain this, otherwise you just need to play the patience game.

    G.

  16. @millagorilla the last few words of your post were on the right track!! 🙂

    As a general rule you would use a single pixel across your network of websites, and then use conditional audience rules to segment out your different audiences.

    In the post Jan 2020 world of Facebook every domain against which a pixel is being fired needs to be authenticated in different ways via the Facebook Business Manager (my advice would also be to have one of these accounts setup to manage your pixels and other business settings).

    This can only be done at a domain level, so that means that if you install different pixels on your website to access different areas of your customers you will need to authenticate each domain separately. Also bear in mind that only one domain can be authenticated by pixel.

    There is allot more beside, but my advice would be to check out a few videos on YouTube that explain how to setup audience segments  in Facebook advertising manager as this will probably provide you with the zoomed out view and concept around using pixels that will plug the gaps in your knowledge at this point.

    Glyn.

     

     

     

     

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