There are foundational SEO activities that every business should prioritize
Create rich authoritative content for your site. The average home page has 1900 words on it
Have a good website that is built on a platform that is SEO / Google friendly. It needs to be responsive, secure, easy to navigate, and have clear contact information
Check your HTML for best SEO practices. Use free tools such as Yoast and All in One, to uncover areas for improvement.
Get links for your site (“Do follow links” - Google this for a definition) Links are used by Google to rate the quality of your site. Links from high domain authority and high page authority websites will enhance your authority with Google and improve your placement in search results
Claim your GMB (Google my Business Page). This page is considered by Google to be every business’ landing page. Add to your GMB weekly - photos, videos, hours, reviews, post questions with answers
Ask customers to review you. Do this consistently and build your reviews
If this is too much for you to take on, consider hiring an expert in your city