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RyanCaldarone

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  1. Like
    RyanCaldarone got a reaction from Jo_SQSP in Introduce your business!   
    Hi Everyone 🙂,
    I'm a copywriter and marketing consultant. I've had my Squarespace site since I think version 6. The consultant part of what I do is primarily website audits for SEO and UX and building new sites on 7.1. 
    My freelance business is my part-time hobby / side project that helps me stay fresh. I'm a full time marketing manager. 
    Check out my site www.pocketwriter.biz 
    Totally feel free to hit me up there or here if you think I can help in any way. 
  2. Like
    RyanCaldarone got a reaction from CynthiaValentine in What are your favorite SEO copywriting tips?   
    The first thing I do with clients regarding SEO (especially local serving small businesses) is to set up and/or claim their Google Business profile. Then include that on their site in some way. (my favorite review plugin is elfsight). 
    That helps tremendously. I also consider anything that helps raise the site's authority and EAT as SEO. 
    As far as just raw copy, here are my go-to list of things I always do with an initial pass. 
    Use correct headings only one H1 per page proper H2, H3, etc.  Contextual hyperlinks outside links that add value in context using natural words as the link anchor (not "click here") contextual internal links to relevant content that adds value (can be to other topic pages in the cluster, funnel, etc.) Real words and natural copy. Try to to be too spammy with keywords.  definitely do use appropriate keywords long and short take advantage that punctuation (full stops, commas, colons, etc.) do not influence keywords and keyword phrases Make the content on the page readable, especially on mobile new paragraph breaks every two sentences or so Add alt text to all images don't stuff them with keywords or short-hand understand that this text will be read by a computer generated reader into audio Take advantage of Squarespace's great GUI for SEO Review all those settings boxes and fill out excerpts, thumbnails, social sharing images, alt text, meta descriptions, nav titles, page titles, etc. Always update old content keep urls intact refresh old content with new information H2's are good opportunities for driving incoming traffic If a page's topic, subject, and H1 are inspired by a search query, scroll down to the bottom of the google results to see the "others searched these topics" links and use those as your H2s.  Make sure the H2's still make sense for the content on page Reference and link to known outside SME sources when relevant Use some third-party tools to eliminate poor quality backlinks When there's a good quality backlink, make a new post/page about it! Take advantage of third-party writing tools for copyediting My favorites are Grammarly Hemmingway App Editor AMI Headline Analyzer Reading the copy out loud to see if you stumble anywhere Pay attention to technical stuff search engines care about when ranking your content Font size too small for mobile Page images, banners, backgrounds, content too wide for window And other stuff that Google specifically calls out in performance guidelines from Search Console  
    I'm certain others have mentioned a bunch of the stuff I did, but I included it anyway because re-reading it helps me remember 😉
     
    -Ryan
  3. Like
    RyanCaldarone got a reaction from Anemone in Designing your website’s header.   
    The new art backgrounds on 7.1 inspired me to throw some pops of color to my website. Trying out all the new header options, the gradient made the most sense. 
    It's now off-white gradient with a lot of blur, and extra drop shadow; using the built-in drop shadow along with a ghost plugins header drop shadow combined. I really like the look, and it fits well with any color theme I throw on the page!
     
    https://www.pocketwriter.biz/ 
  4. Love
    RyanCaldarone got a reaction from KnitHow in Tell us about your logo!   
    As a marketer copywriting is my foundation. Long Italian last names are also hard to spell, so early on I knew I needed a "brand" with a catchy domain that somewhat explains what I do. My niche is B2B business services companies so I knew I wanted a ".biz" domain. 
    Early on one of my clients gave me a testimonial where she said it was like "having a writer in your pocket". 
    So I went with https://www.pocketwriter.biz/
    For the logo, I wanted it to be:
    Simple line work (easily swapped with color or on collateral) retro styled (just because I love the quirky ness of logos from the 50s-70s) needed to have my domain in the logo so people would know what to search for and have some visual element that incorporated either a pocket, or writing.  I'd worked with a graphic designers for years on collab projects, and he's phenomenal with logos. So I explained all of the above to him, and for some reason I also said "Oh and I'm really into vintage neon lights now, and love the way layered lines come together to form stuff".
    Somehow he nailed everything. 
    www.matchadesign.com is his website 🙂. If you reach out for a logo or anything else, tell him I sent you!

  5. Love
    RyanCaldarone reacted to Artimithe in Designing your website’s header.   
    Good afternoon, since I started studying design a long time ago, I ran into a lot of questions along the way and choosing the right color scheme for me was most often one of the most difficult. I see your work is done very well, I really like it, I can only tell you to try to take different color schemes on https://create.vista.com/colors/palettes/vintage-color-palette/ and try to do it with their help, I think it should turn out super, there is a huge choice, you will definitely find the right option for yourself.
  6. Like
    RyanCaldarone reacted to Tiny_Coast in What are your favorite SEO copywriting tips?   
    A tip that can be very helpful in determining what your audience is looking for is to also use Google Auto Complete. It will give you a sense of the keywords people are using and the problems they are trying to solve. This can be extremely helpful in how you structure your content, the headings, and keywords you use. 
    Consider how you can provide valuable content in the form of how-to guides. Make your content user friendly. For example, break down huge chunks of copy with headings, breakdown content into chapters or sections if necessary, and use anchor links so people can easily access the information most valuable to them. 
    Also be mindful of internal linking, and using external links that are of a high quality and recent. 
    As always, make sure not to be spammy with keywords, and write as you would naturally. 
  7. Like
    RyanCaldarone reacted to heysushil in What are your favorite SEO copywriting tips?   
    Since you're asking for copywriting tips specifically, I'll stick to content SEO only
    Proper keyword research High quality content. Research and study the top 10 results for your search query to find out what they are doing to get into the top 10. Fit your targeted keywords naturally and not like spam. First and foremost, you write to provide knowledge to the readers; not search engines.
  8. Like
    RyanCaldarone reacted to tuanphan in Bottom Navigation?   
    Actually you can add 2 sections to Footer, design layout for desktop mobile, then we will give the code to make it float to top/bottom on desktop/mobile.
  9. Like
    RyanCaldarone got a reaction from Donna_Vincent in Designing your website’s header.   
    The new art backgrounds on 7.1 inspired me to throw some pops of color to my website. Trying out all the new header options, the gradient made the most sense. 
    It's now off-white gradient with a lot of blur, and extra drop shadow; using the built-in drop shadow along with a ghost plugins header drop shadow combined. I really like the look, and it fits well with any color theme I throw on the page!
     
    https://www.pocketwriter.biz/ 
  10. Like
    RyanCaldarone reacted to tuanphan in Bottom Navigation?   
    I think we can add some HTML code to achieve this? Can you describe the desired layout of navigation?
  11. Like
    RyanCaldarone got a reaction from sarahcreates in Tell us about your logo!   
    As a marketer copywriting is my foundation. Long Italian last names are also hard to spell, so early on I knew I needed a "brand" with a catchy domain that somewhat explains what I do. My niche is B2B business services companies so I knew I wanted a ".biz" domain. 
    Early on one of my clients gave me a testimonial where she said it was like "having a writer in your pocket". 
    So I went with https://www.pocketwriter.biz/
    For the logo, I wanted it to be:
    Simple line work (easily swapped with color or on collateral) retro styled (just because I love the quirky ness of logos from the 50s-70s) needed to have my domain in the logo so people would know what to search for and have some visual element that incorporated either a pocket, or writing.  I'd worked with a graphic designers for years on collab projects, and he's phenomenal with logos. So I explained all of the above to him, and for some reason I also said "Oh and I'm really into vintage neon lights now, and love the way layered lines come together to form stuff".
    Somehow he nailed everything. 
    www.matchadesign.com is his website 🙂. If you reach out for a logo or anything else, tell him I sent you!

  12. Like
    RyanCaldarone got a reaction from Tiny_Coast in Tell us about your logo!   
    As a marketer copywriting is my foundation. Long Italian last names are also hard to spell, so early on I knew I needed a "brand" with a catchy domain that somewhat explains what I do. My niche is B2B business services companies so I knew I wanted a ".biz" domain. 
    Early on one of my clients gave me a testimonial where she said it was like "having a writer in your pocket". 
    So I went with https://www.pocketwriter.biz/
    For the logo, I wanted it to be:
    Simple line work (easily swapped with color or on collateral) retro styled (just because I love the quirky ness of logos from the 50s-70s) needed to have my domain in the logo so people would know what to search for and have some visual element that incorporated either a pocket, or writing.  I'd worked with a graphic designers for years on collab projects, and he's phenomenal with logos. So I explained all of the above to him, and for some reason I also said "Oh and I'm really into vintage neon lights now, and love the way layered lines come together to form stuff".
    Somehow he nailed everything. 
    www.matchadesign.com is his website 🙂. If you reach out for a logo or anything else, tell him I sent you!

  13. Like
    RyanCaldarone got a reaction from KoriLinaeC in Introduce your business!   
    Hi Everyone 🙂,
    I'm a copywriter and marketing consultant. I've had my Squarespace site since I think version 6. The consultant part of what I do is primarily website audits for SEO and UX and building new sites on 7.1. 
    My freelance business is my part-time hobby / side project that helps me stay fresh. I'm a full time marketing manager. 
    Check out my site www.pocketwriter.biz 
    Totally feel free to hit me up there or here if you think I can help in any way. 
  14. Like
    RyanCaldarone got a reaction from Tiny_Coast in What are your favorite SEO copywriting tips?   
    The first thing I do with clients regarding SEO (especially local serving small businesses) is to set up and/or claim their Google Business profile. Then include that on their site in some way. (my favorite review plugin is elfsight). 
    That helps tremendously. I also consider anything that helps raise the site's authority and EAT as SEO. 
    As far as just raw copy, here are my go-to list of things I always do with an initial pass. 
    Use correct headings only one H1 per page proper H2, H3, etc.  Contextual hyperlinks outside links that add value in context using natural words as the link anchor (not "click here") contextual internal links to relevant content that adds value (can be to other topic pages in the cluster, funnel, etc.) Real words and natural copy. Try to to be too spammy with keywords.  definitely do use appropriate keywords long and short take advantage that punctuation (full stops, commas, colons, etc.) do not influence keywords and keyword phrases Make the content on the page readable, especially on mobile new paragraph breaks every two sentences or so Add alt text to all images don't stuff them with keywords or short-hand understand that this text will be read by a computer generated reader into audio Take advantage of Squarespace's great GUI for SEO Review all those settings boxes and fill out excerpts, thumbnails, social sharing images, alt text, meta descriptions, nav titles, page titles, etc. Always update old content keep urls intact refresh old content with new information H2's are good opportunities for driving incoming traffic If a page's topic, subject, and H1 are inspired by a search query, scroll down to the bottom of the google results to see the "others searched these topics" links and use those as your H2s.  Make sure the H2's still make sense for the content on page Reference and link to known outside SME sources when relevant Use some third-party tools to eliminate poor quality backlinks When there's a good quality backlink, make a new post/page about it! Take advantage of third-party writing tools for copyediting My favorites are Grammarly Hemmingway App Editor AMI Headline Analyzer Reading the copy out loud to see if you stumble anywhere Pay attention to technical stuff search engines care about when ranking your content Font size too small for mobile Page images, banners, backgrounds, content too wide for window And other stuff that Google specifically calls out in performance guidelines from Search Console  
    I'm certain others have mentioned a bunch of the stuff I did, but I included it anyway because re-reading it helps me remember 😉
     
    -Ryan
  15. Like
    RyanCaldarone got a reaction from Nick_SquareKicker in Introduce your business!   
    Hi Everyone 🙂,
    I'm a copywriter and marketing consultant. I've had my Squarespace site since I think version 6. The consultant part of what I do is primarily website audits for SEO and UX and building new sites on 7.1. 
    My freelance business is my part-time hobby / side project that helps me stay fresh. I'm a full time marketing manager. 
    Check out my site www.pocketwriter.biz 
    Totally feel free to hit me up there or here if you think I can help in any way. 
  16. Love
    RyanCaldarone reacted to paul2009 in Feedback and solutions for a weird bug. First letter of H2 cutoff only on mobile. 7.1 |Ghost Plugins related?   
    This is due to the following line of CSS in one of those plugins:
    figcaption::first-letter { font-size: 0; } The H2s are part of the figcaption for the Image Card.
    Was this post helpful? Please give feedback by clicking an icon below  ⬇️
     
  17. Like
    RyanCaldarone got a reaction from ingetspoke in Adjust calendar block color?   
    I'm also interested in this topic. Client's site right now has the calendar block over a dark background image. The desktop version looks fine because of the larger resolution and the full bleed EVENT THUMBNAIL images that fill in the dates where events exist. 
    But it's difficult to read and identify on mobile. Hopefully SquareSpace adds functionality to adjust opacity on the calendar for 7.1 soon. 
     
    Ryan
  18. Like
    RyanCaldarone reacted to Septemous in Force Background Video to Playback at Full Resolution? (Custom CSS)   
    I had my developer check it out ..
     

  19. Like
    RyanCaldarone reacted to Septemous in Force Background Video to Playback at Full Resolution? (Custom CSS)   
    As SquareSpace sets the height and width - it is an issue on their side.
    I coded the video to their 720p specs.
  20. Like
    RyanCaldarone got a reaction from derricksrandomviews in Adjust calendar block color?   
    This did it! Thanks a billion 🙂
  21. Like
    RyanCaldarone reacted to lembl in Force Background Video to Playback at Full Resolution? (Custom CSS)   
    I'm having this same problem! Were you able to solve it?
  22. Love
    RyanCaldarone reacted to DanPrime in Adjust calendar block color?   
    Do we know if there is a way to force the Thumbnail image to display on Mobile or sub 600px calendars? I use a Green, Red or Yellow thumbnail to distinguish my events but these only hsow when the cal is over 600px in size.
     
    website: crewehc.co.uk the calendar is at the bottom of the home page. 
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