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emily5

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Posts posted by emily5

  1. Site URL: https://www.bombora.digital/

    Hi,

    I'm trying to figure out the best way to integrate Facebook pixel events and Ads Manager with Squarespace since the iOS14 upgrade. I'm not sure why but I can see my events are firing in Events Manager but then the data doesn't pull through to Ads Manager, so I'm assuming I need to reconfigure the events with Conversion API. 

    I think I have two ways to do this: either via Zapier or manually implementing the API myself. I looked into Zapier and I imagine it can get very expensive very quickly as you'd need Zaps for each "event" in my funnel (there's 3) and then a subscription level that matches the number of events per month. I'd rather try and implement myself before going down this road. 

    So I'm working through the "Using the Conversion API" and have a few questions:

    1. I've copied my access token into a document, I don't think it needs to be entered into Squarespace, is that correct? 

    2. I've used the FB Payload Helper to generate Java code for each of my events, then added these to the corresponding pages in the code injector, I haven't added code site wide though, is this correct? 

    3. I'm not sure how to now test the events. The FB Conversion API Helper tool says to use the test ID (I think mine is TEST97887) to send test events directly from your server to verify that they're received correctly by Facebook. This is either within my server's payload (not sure where this is), my terminal (not sure where this is) or Facebook API Graph Explorer (I can't seem to open without creating an app). I found this which seems helpful: https://integratepro.com/blog/facebook-conversion-api-setup/ but I would need to be able to access the Graph Explorer so I'm not sure what to do next. The new events (the one I set up with Java code) aren't registering in Events Manager so I might have not set these up correctly. 

    Any help is very much appreciated!! I don't have much coding experience so am completely clueless at the moment 🙂 

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