Malcolm,
Since you asked...the messages are somewhat mixed:
Southern Cross Investments
A long list of personal coaching topics (many of your competitors focus on just one or two of these)
A mastermind group that seems to be more about leadership growth and sales
Free retreat at a Christian community, serving organic food
A financial status statement on the retreat page
Lots of high-quality information about John Maxwell
Bottom line: what do you do? Why choose you, over many others? If you can answer those questions clearly on your home page, that would be a good start. Testimonials will also help a lot.